Cafe au Lloyd

Rochester, NY

Do you know the nature of the original Lloyd's of London business? Well, it was a coffee shop. It seems that Edward Lloyd opened a fashionable coffee house in 1688 not far from London's bustling seaport. Centuries before Starbuck's marketed itself as "America's third place (see entry for November 20, 2006), Lloyd's became a social crossroads for ship owners, captains and assorted merchants who grew to rely on Lloyd's ever-so-reliable weather and shipping news. Soon, good old Lloyd was using his proprietary knowledge base and customer relationship management skills to transform his coffee joint into what became the most storied insurance brand in history. With whole beans, can whole life be far away?