Media That Matter

Stroudsberg, PA
Intellectual curiosity is a cornerstone of effective leadership. It's one of Lee Iaccoca's "nine C's" of leadership outlined in his new book, Where Have all the Leaders Gone? Intelligent media consumption is central to satisfying one's curiosity.

At a time when Rupert Murdoch is attempting to purchase The Wall Street Journal, raising concerns as to how his brand of banal journalism could change the Journal, it is refreshing to read Erdos & Morgan's survey of media our so-called opinion leaders consider most credible. According to the survey of 483,000 "influential people," the 10 most credible media are:

The Week
The Economist
The News Hour with Jim Lehrer (PBS)
The New England Journal of Medicine
NOW (PBS)
NOVA (PBS)
National Review
Washngton Week in Review (PBS)
The Chronicle of Higher Education
Frontline (PBS)

This list is remarkable because it is appropriately devoid of anything offered by commercial television or radio networks. Seven of these media are central parts of my diet, but I can't imagine such a list without the likes of the BBC, CBC, National Public Radio, New York Times and Financial Times. How about you? What media do you count among the best and why? And did we ever think a day would come in the United States where nothing offered by ABC, CBS, CNN, MSNBC or NBC would be considered particularly credible?