Going Phygital


The Financial Times' Lucy Kellaway announced her Golden Flannel Awards yesterday for corporate BS and doublespeak. One category included exquisite word combinations, such as "solutioneering" from Yanmar, "innovalue" from the Government of Taiwan, "sustainagility" from Atos Origin, and "phygital" from Momentum UK. In other categories, she celebrated Lloyds' use of (seen elsewhere), "We have made substantial progress against our strategic objectives." Next year, let's hope they make progress toward or supporting their objectives. The Financial Times at http://www.ft.com/intl/cms/s/0/86f0383a-54f6-11e2-89e0-00144feab49a.html#axzz2HOr51sKE