Tyler Brule makes an interesting point in his column in today's Weekend FT (ft.com) about
placing advertising in locations where consumers are frustrated and
angry. He cites the Accenture ads plastered all over the misbegotten
security-screening area at Heathrow's Terminal 2. I see examples of this
every week. How does your product or service really fare when presented
to people who are pissed off and want to be anywhere else in the world
but there? He also points out the irony of Accenture advertising
strategy-consulting services in a location seemingly devoid of any
strategy. This is a subtle but important point that bean counters likely
miss, but that sharp advertising and media-buying minds hopefully do
consider.
Twitter @jessicamcwade
Twitter @jessicamcwade