MIT Sloan Sports Analytics Conference, Boston
Data-driven insights matter little if they fall on deaf ears organizationally. NFL COO Maryann Turcke (far left in photo) and Ticketmaster President Amy Howe (2nd from left) said this morning here that building true data-driven organizations requires developing leadership teams and creating organizational cultures that are actually receptive to data analytics.
"Everyone says we're going to be a data-driven organization, but too often ... it's crickets thereafter," Turcke said. She added, "We collect data, but it doesn't always push through to the regular cadence of business decision-making." Howe offered that one of the reasons for this is that, "Leaders have a hard time figuring out what specific problem you're trying to solve." Without that focused problem identification, she added, "it just becomes a scavenger hunt."
They lamented that, too often, decisions are still made largely by HiPPOs, or the Opinions of the Highest Paid Person in the room.
Does this sound familiar to my higher education and business analytics friends? Oh yes!
Data-driven insights matter little if they fall on deaf ears organizationally. NFL COO Maryann Turcke (far left in photo) and Ticketmaster President Amy Howe (2nd from left) said this morning here that building true data-driven organizations requires developing leadership teams and creating organizational cultures that are actually receptive to data analytics.
"Everyone says we're going to be a data-driven organization, but too often ... it's crickets thereafter," Turcke said. She added, "We collect data, but it doesn't always push through to the regular cadence of business decision-making." Howe offered that one of the reasons for this is that, "Leaders have a hard time figuring out what specific problem you're trying to solve." Without that focused problem identification, she added, "it just becomes a scavenger hunt."
They lamented that, too often, decisions are still made largely by HiPPOs, or the Opinions of the Highest Paid Person in the room.
Does this sound familiar to my higher education and business analytics friends? Oh yes!
