Los Angeles-
SEA Education Association President Peg Brandon and I just addressed the American Marketing Association's Higher Education Symposium in Las Vegas. Entitled "Marketers & Mariners: Four Leadership Lessons from the Sea," our presentation examined the critical importance of Navigation, Anticipation, Adaptation, and Communication in leading at sea and in higher education.
Captain Peg and I used the Navigation theme to stress the importance of knowing your destination and setting an effective and efficient course to get there. For campus marketing and communications leaders, this means creating a shared vision for your team's work, crafting plans that are based on experience, expertise, and evidence such as quality market research, and using that vision and plan to cohere your team and advocate for your function across campus.
Anticipation is an essential quality at sea, on campus, and throughout our lives. We used this theme to discuss the integral role of emotional intelligence in any leadership capacity, starting with the ability and willingness to be self-aware, socially aware, and situationally aware. Anticipating well means asking the right questions at the right time and engaging in active listening to make sure you understand what you're hearing and whether and how to act on it.
We used the Adaptation lesson to consider how best to anticipate and embrace change, providing audience members with a scorecard to consider their readiness to lead change in their organizations. Finally, we spoke of Communications in terms of how leaders present themselves and, therein, how they best serve as communicators in chief and leadership role models. We reminded the audience that everything they say and do - and don't say and don't do - as leaders communicates and shapes their credibility and reputations at sea and on campus.
Captain Peg and I told many sea stories, using the four lessons both literally and figuratively to inform and inspire attendees to consider how best to improve their leadership.
SEA Education Association President Peg Brandon and I just addressed the American Marketing Association's Higher Education Symposium in Las Vegas. Entitled "Marketers & Mariners: Four Leadership Lessons from the Sea," our presentation examined the critical importance of Navigation, Anticipation, Adaptation, and Communication in leading at sea and in higher education.
Captain Peg and I used the Navigation theme to stress the importance of knowing your destination and setting an effective and efficient course to get there. For campus marketing and communications leaders, this means creating a shared vision for your team's work, crafting plans that are based on experience, expertise, and evidence such as quality market research, and using that vision and plan to cohere your team and advocate for your function across campus.
Anticipation is an essential quality at sea, on campus, and throughout our lives. We used this theme to discuss the integral role of emotional intelligence in any leadership capacity, starting with the ability and willingness to be self-aware, socially aware, and situationally aware. Anticipating well means asking the right questions at the right time and engaging in active listening to make sure you understand what you're hearing and whether and how to act on it.
We used the Adaptation lesson to consider how best to anticipate and embrace change, providing audience members with a scorecard to consider their readiness to lead change in their organizations. Finally, we spoke of Communications in terms of how leaders present themselves and, therein, how they best serve as communicators in chief and leadership role models. We reminded the audience that everything they say and do - and don't say and don't do - as leaders communicates and shapes their credibility and reputations at sea and on campus.
Captain Peg and I told many sea stories, using the four lessons both literally and figuratively to inform and inspire attendees to consider how best to improve their leadership.
