Tactics Matter

Some might consider this observation trivial, but they do so at their own risk. It's extraordinary to read in today's Wall Street Journal that Andrew Wiesenthal, a physician leading Kaiser Permanente's troubled HealthConnect project participated in an extremely important industry podcast on his cell phone while traveling in a cab. This is not a very good idea.

Thoughtful and ultimately successful articulation requires taking control of your physical space and time. It also requires using a land line. Besides, a reporter, blogger or podcaster will know that you are simply "mailing it in,' which itself shows a lack of respect. That reporter might even make this awkward slight part of the story, which is why Dr. Wiesenthal's taxi technology found its way into the lead item of today's Journal.